Fashion Fair Products

Fashion Fair Products

What is a good way to construct a market research questionnaire?

I’m doing a market research product on the fashion industry. Do male consumers feel as influenced by ethical and fair trade issues in clothing production as females do? I need help with the questionnaire!!

1. Start with the basics – demographics. Clearly you need a gender M/F question but you might also want age, occupation and living status for example.

2. Then add a bunch of attitude statements with a 5 point scale. Strongly agree ….strongly disagree with indifferent in the middle.

3. Make sure your statements cover as many different points of view as possible.

4. You could add a few other questions about other forms of buying to see if its specific to clothing or more generalised.

Importantly you might aslo want to consider “in what ways male and females differ in their attitudes”. I say this because your question above implies a yes or no answer. Open it up a bit and it’ll also help you generate hypotheses too.

Cluster analysis is a “fun” way of playing with attitude statements after.

Hope this helps

People Tree Fair Trade Fashion Show at World Fair Trade Day 2009 – Music by Us3(www.us3.com)

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